The Power of Duplication

Network marketing is a duplication business. It is a simple business where ordinary people can create extraordinary income. To be successful one must be a good “copy cat” and be able teach others to do the same. There must be a good duplication process in place so that everyone in the network, new or old, would be able to follow the system and do the same thing in a simple way.

Network Marketing is a global business and it is important that everyone in the network have a simple system to follow regardless of his or her educational background, experience, and geographical location.

In order to be effective the duplication process need the have the following criteria:

1. There must be a SYSTEM.

This will enable everyone in the organization to follow the pattern of success, which all the leaders have gone through. This will be especially useful for new people since they will have a track to run on. The system may be simple or elaborate depending on the leaders of the organization. The system may include the following:

- training, workshops, seminars, and materials.
- way of showing the compensation plan.
- reading materials and audio-visual aids.
- awards and recognition

2. The system must be SIMPLE to follow.

This is important because there will be people in the network with different educational background, financial standing, experience, EQ and IQ. In order to build a huge organization it is crucial that everyone in the network will be able to follow the system.

3. The system must be the SAME everywhere.

Regardless of the country or geographical location, the system must be the same everywhere. This uniformity is important to ensure the smooth running of the business and the identity of the organization.

Can you imagine if the McDonald’s logo and business set up are different in different places? This will surely lead to confusion.


Richard Quek